Isamaisa

Like A Kite In The Wind

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Nathalie Girod (AKA isamaisa) is a delightful human being. One that speaks her mind, never pulls creative punches, is always honest and true to herself...the list goes on and on and on. It became paramount quite quickly through our initial meetings that clarifying a new brand approach for her would be almost as difficult as catching a kite that had lost its pilot. That metaphor stuck and gave us the opportunity to we were looking for. Through geometric pattern play, a library of fabrics inspired by our client's own direction, and the structural form of various kite designs, we were able to develop a visual language that reciprocated the same joy our client exhibits everyday in life and her designs.