A New Perspective

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With topographic maps acting as a backdrop to most of the regular materials land developers use day-in and day-out, it seemed like a great opportunity for experimentation when ShowRealty Group came to us for a brand refresh. By utilizing a minimal approach to typography and combining it with the maximalism of their plot maps, we were able to strike a balance of discord and modernity not found anywhere else in the market. The new visual language gave us the foundation we needed to put together a series of posters and events promoting to select clients VIP access to upcoming plots of land.