Genesis Youth Foundation

Getting Back To Origins

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Every year, SpeakPR sets aside funds to help fund a project from the Greater Des Moines Leadership Institute. Genesis Youth Foundation was our 2019 recipient and presented us the opportunity to stretch our legs in familiar territory: branding a non-profit community youth organization. The leaders of the organization were looking to shake things up and dust off years of struggle to celebrate success in the new year. So logically, we started at the beginning. With our signature discovery analysis and brand messaging approach, we were able to uncover the essence of their brand and what they had been challenged to say to their audience. The new look and feel we developed highlights their African heritage, presents a bold, approachable platform, and gives them the voice they needed to sing louder than ever before . It always feels good knowing we can help others looking to galvanize their community, succeed in their mission, and realize their vision.