A New Approach To Branding Optometry

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We knew in the beginning of the brand research phase of this project that we wanted to challenge the typical approach to branding an optometry clinic. Our solutions needed to engage while connecting the client's customers to a brand that felt fresh, smart and fun. This required hours of experimentation with combining optical art and patterns with nuanced diachroic light filters and photography to get the desired effect needed to compliment the beauty of their retail space.